Website review
We found 2 issues that are actively costing you inquiries, plus 3 smaller ones.
Costing you customers right now.
The number appears as plain text in the footer. On a phone it cannot be tapped to call.
Most new-patient calls come from someone who wants to ring immediately. If they have to copy the number by hand, a good share give up and call the next practice instead.
Wrap the number in a tel: link and move it into the header so it is visible without scrolling.
Found on your site: <p>Call us on (703) 555-0142</p>
The home page loads over http:// and does not redirect to https://.
Chrome shows a "Not secure" warning next to the address. Patients reading that before a first appointment draw the obvious conclusion.
Enable HTTPS — most hosts now include a free certificate — and redirect all http traffic to it.
Having a real effect on results.
Four images on the home page total 6.2 MB.
On a phone on mobile data the page takes several seconds to appear, and a good share of visitors leave before it does.
Export each image at the size it is actually displayed and save as WebP. This usually cuts the weight by ninety per cent with no visible difference.
Found on your site: /images/reception-desk.jpg — 2.4 MB
Adds up over time.
The home page has no meta description.
Google falls back to whatever text it finds first, which is often a cookie notice. That is the sentence people read before deciding whether to click.
Write one sentence, about 150 characters, naming the practice, the area served and what makes it worth choosing.
7 of 9 images have no alt attribute.
Anyone using a screen reader hears nothing where the picture is, and search engines cannot tell what the images show.
Describe each image in a few words. Decorative images should have an empty alt so they are skipped rather than read out.
Start with "No clickable phone number on the home page". Wrap the number in a tel: link and move it into the header so it is visible without scrolling. That one change affects every visitor who lands on the site, so it pays back faster than anything else on this list.
I fix these issues for small businesses. Happy to walk you through this report free of charge, whether or not you hire me.